Posts Tagged ‘tips for content marketers’
Make a Powerful Punch with Your Branded Content Marketing
I never considered myself much of a fan of any particular brand over another. With sparkling water, sometimes I favored Bubly because of their fun commercials. Other times, La Croix for their colorful packaging. But somehow, when I asked my friends to pick up sparkling water for me, they’d always choose Sparkling Ice. Always. (Mostly…
Read MoreAre You Maximizing Linkedin’s Potential For B2B Content Marketing?
When you think of the top social media platforms, you probably think of Facebook, Instagram, and Twitter before any others cross your mind. After all, these three have grown quickly and steadily over the last several years. But don’t forget about LinkedIn! According to a 2020 report from eMarketer, LinkedIn is expected to hit 62.1…
Read More4 Content Marketing Tools to Make You (Really) Good at Your Job
Content marketing — I mean, how hard can it be? It’s jotting down a few hundred words and sharing tips about something you’re passionate about. If you’re experienced in the content marketing industry, you know it’s just not that simple. You need to: Be organized Have relevant ideas planned far into the future Stay on…
Read More3 Rs to Help You Write Like an Expert When You Feel Utterly Clueless
I’ve always enjoyed the challenge of diving headfirst into a project that I have no clue how to perform. Sometimes, this shines through in an upcycling project, and other times you’ll see it in the spackled holes in my walls from incorrect measurements. Actually, I most often fulfill this thrill through my role as a…
Read MoreOut of Context – Let’s Get Real About Informative Intention
The internet is a powerful instrument of knowledge. Millennials are the final generation to rely solely on printed text to reinforce their point of view. When learning to order my ideas through writing — eh hem, some years ago — I had to thumb through a card catalog. Like many generations before me, I’d spend…
Read MoreRead Your Audience so They Want to Read Your Content
Content marketing feels a lot like a one-way street. You look for a gap or need and fill it with brilliant word-smithing that leads your audience to a solution. Naturally, the point is to help them land safely within your sales funnel … eventually. But the immediate goal is to establish yourself as a source…
Read MoreHow to Create the Ultimate Customer Experience Through Better Content Marketing
Customer experience matters. It may even matter more than any other success metric. A Walker study once predicted that by 2020, customer experience would take priority over price and product as the key brand differentiator. Standing out from a crowded market and connecting with your customers requires compelling content that makes people feel closer to…
Read MoreWhy Trust Should Be A Key Content Marketing Concern in 2020
“Do you trust me?” At nearly 30-years-old, this is still my favorite line from Aladdin. Whether escaping the reign of palace officials or going on a magic carpet ride, Jasmine always said yes with little hesitation. I imagine these two fairy tale moments as the end goal of content marketing. As marketers, we extend our…
Read More7 Things Every Content Marketer Needs On Their 2019 Bucket List
In August, I went to TJ Maxx on the prowl for an inspiring 2019 planner. A pink one with rose gold letters and inspirational quotes throughout caught my eye. Of course, I moved on to buy 30 other things I didn’t need. Oh, but the planner! It was blank and full of undiscovered opportunities. I…
Read MoreThe Surefire Way to Get Everything on Your Content Marketing Wishlist
You’re making a list and checking it twice, you want to find a way to make your brand look nice. A great content marketing team makes your strategy more round. They find you leads through storytelling, introducing readers to your brand, by exposing the human elements that make your company grand. Feel free to merrily…
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