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Posts Tagged ‘social media marketing tips’

8 Free Tools for Better Social Media Content

social media marketing

As a social media manager, I have a love-hate relationship with content calendars. They keep my social media content strategy on track but require a tedious amount of time, energy, and creativity. But content calendars also act as a constant reminder for just how diverse content creation must be these days.  More often than not,…

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This Is Why You Need To Stop Hating On Social Media

social media

Hey, there! It’s your old friend Social Media here. At least I hope we’re still friends, even if it’s just on Facebook. The truth is, it seems like a lot of you have been hating on me lately and it’s starting to hurt my feelings. I understand that for some of you, it’s been tough…

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Media Relations in the Age of Social Media: What You Need to Know

media relations

The year is 1997. You’re working as a communications specialist for an innovative HR technology company. Back then, resume scanning systems, telephone-based employee benefits programs, and onboarding via laserdisc systems were the height of innovation. There’s not yet a designated media relations position within your company, so you also serve as the media spokesperson. In…

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