Posts Tagged ‘marketing’
Avoid Marketing for Marketing’s Sake: Using KPIs to Drive Your Strategy
Gone are the days of throwing print and TV ads at the wall and hoping they drive customers to your company. More and more marketers are utilizing digital communications as their primary tactic – and for good reason. The ability to see exactly how many people opened your email, liked your social post, or visited…
Read MoreIntegrating Inclusive Messaging for Effective Marketing
Pushing for social change is more than participating in a march, donating money, and diversifying your social media feed. While those actions are necessary, they should never stop there. It is also crucial to implement ways to be more effective in daily life. Some methods may be continuing difficult conversations with family members from older…
Read MoreMarketing in the Time of Coronavirus: 5 Things to Consider
These are chaotic times, and finding the right marketing message can sometimes feel impossible. With the coronavirus, COVID-19, upending the way we live and the way we work, it might feel impossible to focus on your marketing goals. Since the coronavirus has spread all over the world, industries and economies have been turned upside down.…
Read MoreConfession: I Hate Sales and Love Marketing
Sales and marketing go hand an hand. So what about when you love one or the other?
Read MoreGrowing Out of 2019 and Looking to the Future with RSM
Growth looks different for everyone — and it certainly feels different. For some, there are growing pains. For others, there is a beautiful metamorphosis. Others, still, take two steps back to make one giant leap forward. One thing remains the same…there is always motion. Change is not always easy to digest. But here at RSM,…
Read MoreThe Marketing Career Stress Test — Where Do You Rank?
Are you feeling stressed? Us too. And it turns out our marketing career stressors are validated and very real. In fact, a recent survey conducted by CareerCast found 78% of people feel stressed at work. On a 10-point scale, they rated their job stress at a seven or higher, which is up from 69% from…
Read MoreHow to Pick the Perfect Halloween Costume for Your Marketing Style
Halloween. It’s one of my favorite times of the year. Not because of the candy or costumes (although those are great), but more for what Halloween represents for everyone else. For most people, Halloween is the one time of year you can try out an extraordinary personality that has no place in everyday life. Want…
Read MoreWhy SEO and Content Creation Belong Together
Picture this. You walk into the conference room for a marketing brainstorm and see a new face at the table. Your director informs the group the CEO has hired an SEO consultant to evaluate the website, blog, video and resource content, and advertisement rankings to see what can be improved. So she’s invited the consultant…
Read More12 Things You Need in Your Marketing Strategy
With the holidays upon us, it’s time for the age-old “The 12 Days of Marketing!” That’s how the song goes, right? Here are 12 things you need to put in your marketing strategy (or revisit) as the year winds down and Q1 starts up. 1st Buyer Personas On the 1st day of Christmas, the marketing…
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