Posts Tagged ‘marketing tips’
Social Media Roundup: 7 Apps to Boost Your Marketing Strategy This Year
Love it or hate it, social media is everywhere. According to a report by Statista, over 3.6 billion people were using social media worldwide in 2020, and that number is projected to increase to almost 4.41 billion in 2025. And in today’s ever-evolving digital world, new social media platforms are popping up daily. So what…
Read MoreIntegrating Inclusive Messaging for Effective Marketing
Pushing for social change is more than participating in a march, donating money, and diversifying your social media feed. While those actions are necessary, they should never stop there. It is also crucial to implement ways to be more effective in daily life. Some methods may be continuing difficult conversations with family members from older…
Read MoreDon’t let a Pandemic Ruin Your Next Event
The pandemic climate can transform your event planning but it certainly shouldn’t cancel it altogether. Learn how to execute a great event during the COVID-19 pandemic.
Read MoreHow Brands Are Using Their Voices To Get Out The Vote
2020 has been a divisive year, to say the least. Amid a pandemic, protests for social justice, and much more, one thing many brands can agree on is the importance of the upcoming election. In the past two presidential elections, only 60% of voting-age citizens reported voting, according to the U.S. Census Bureau. To get…
Read MoreChecking In On Social Change, A Never-Ending Goal
If you or your brand spoke out in June and promised to “do better,” what changes have you accomplished so far?
Read More4 Everyday Communication Skills to Build Brand Trust
Trust has always been and always will be crucial when it comes to brand marketing. Consumers make decisions every day about who to depend on with their money, information, and time. There’s much more on the line than your average trust fall. Trust is especially invaluable now, as world crises have the power to completely…
Read MoreSocial Change – What’s Your Action?
Blackout Tuesday was encouraging in some ways for me. I didn’t learn of it until late the night before and was able to adjust our social media strategy and workday immediately. I contacted clients early AM and they agreed to join in solidarity to pause their focus on social media for their businesses. And…
Read MoreOut of Context – Let’s Get Real About Informative Intention
The internet is a powerful instrument of knowledge. Millennials are the final generation to rely solely on printed text to reinforce their point of view. When learning to order my ideas through writing — eh hem, some years ago — I had to thumb through a card catalog. Like many generations before me, I’d spend…
Read More4 Tips to Get Social and Earn Consumer Trust
Consumers ranked social media as the least trusted source of general news and information in the 2019 Edelman Trust Barometer Report. In fact, 73% worry about false information or fake news being used as a weapon. The lack of trust in social media means marketers must constantly take a critical look at the content they’re…
Read MoreEmpathy is the New Black
Now, more than ever before, marketers and communicators need to truly understand and identify with their customers.
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