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Posts Tagged ‘marketing tips’

Integrating Inclusive Messaging for Effective Marketing

effective marketing

Pushing for social change is more than participating in a march, donating money, and diversifying your social media feed. While those actions are necessary, they should never stop there.  It is also crucial to implement ways to be more effective in daily life. Some methods may be continuing difficult conversations with family members from older…

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How Brands Are Using Their Voices To Get Out The Vote

get out the vote

2020 has been a divisive year, to say the least. Amid a pandemic, protests for social justice, and much more, one thing many brands can agree on is the importance of the upcoming election. In the past two presidential elections, only 60% of voting-age citizens reported voting, according to the U.S. Census Bureau. To get…

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4 Everyday Communication Skills to Build Brand Trust

brand marketing

Trust has always been and always will be crucial when it comes to brand marketing. Consumers make decisions every day about who to depend on with their money, information, and time. There’s much more on the line than your average trust fall.  Trust is especially invaluable now, as world crises have the power to completely…

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Social Change – What’s Your Action?

social change

  Blackout Tuesday was encouraging in some ways for me. I didn’t learn of it until late the night before and was able to adjust our social media strategy and workday immediately. I contacted clients early AM and they agreed to join in solidarity to pause their focus on social media for their businesses.  And…

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4 Tips to Get Social and Earn Consumer Trust

social media marketing

Consumers ranked social media as the least trusted source of general news and information in the 2019 Edelman Trust Barometer Report. In fact, 73% worry about false information or fake news being used as a weapon.  The lack of trust in social media means marketers must constantly take a critical look at the content they’re…

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