Posts Tagged ‘customer marketing’
Customer Marketing: Everything You Need in Your Strategy
A residual message across every company, regardless of the product or service they’re providing, is to make people happy. Sounds a bit too simplified, huh? But really think about it. Your company mission ties back to being the best at what you do. And to be the best, you have to have happy potential customers…
Read MoreRetention Is Down And Customer Marketing Can Fix It
No one wants to ask but everyone is thinking it — whose responsibility is it to keep customers? You’re the VP of Marketing; is customer marketing where you should be spending your time? Backtrack to last year’s annual executive team to kick off the year: Your CEO sits to your left, VP of Sales to…
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