Posts Tagged ‘creating content’
Read Your Audience so They Want to Read Your Content
Content marketing feels a lot like a one-way street. You look for a gap or need and fill it with brilliant word-smithing that leads your audience to a solution. Naturally, the point is to help them land safely within your sales funnel … eventually. But the immediate goal is to establish yourself as a source…
Read MoreThe True Value of Making Your Words Count
February is traditionally the month we pay careful attention to our words. When trying to craft meaningful sentiments for those who matter most, you’ve probably reflected on a time someone paid you a compliment. Or maybe you’ve thumbed through Pinterest for the perfect quotes to pen into your Valentine’s Day cards. The truth is, it…
Read More9 Writing Tips for New PR Pros
When I was in college, my professors told us bright-eyed PR students that if we wanted to succeed in public relations, we would need to be good writers — and they weren’t kidding. Writing is the foundational skill of every public relations job. From press releases and pitches to social media copy and research reports,…
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