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Posts Tagged ‘content marketing’

How to Find a Really Good Writer

hire a writer

Really good writing is something that we’re obviously passionate about at RSM – especially our resident writers who always aim to be at the top of their game. We do a lot of work to find the perfect writers to bring on to our team, and since we’ve uncovered the why and what and who…

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You Need to Get It Right in Digital Content: Here’s Why

digital content

When it comes to facts and claims, the internet is the Wild Wild West. For content marketing in most industries, there’s no governing body that’s checking if your information is actual and factual. This leads a lot of people into thinking that “it’s just a blog,” and that the facts don’t matter.  But in the…

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10 Things I Hate About Content Marketing

content marketing

I hate keeping up with the latest trend and the way SEO makes my creativity bend.  I hate corny stock photos that go on without end.  I hate your desire to show up everywhere.  I hate your big, flashy, stupid clickbait and the countless social media shares.  I hate you so much I get writer’s…

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Crafting Meaningful Connections, Pt. 2

company brands

I’m back! It’s time for the second post in my “Crafting Meaningful Connections” series. In the first post, “Giving Customers the Quality Time They’re Craving,” I discussed the importance of spending quality time with customers.  Of course, this isn’t the only type of quality connection you need to form between customers and company brands. Making…

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Once Upon a Time: Storytelling Lessons from a Princess


Once upon a time, in a strange kingdom called Florida, there was a beautiful princess puppy named River. The princess had been abandoned in a dark castle by an evil witch who no longer wanted River because the old “preferred cats.” Locked in a dungeon, River began to wonder if she’d ever have a home…

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Crafting Meaningful Connections

marketing strategy

Connecting with customers is about more than a click, like, or share. Those deep, quality connections are created through personalized experiences. Ones that make your customers feel cared for and noticed.  Unfortunately, the first step in creating quality connections is often forgotten. Marketers too frequently jump into their strategies as though every customer is the…

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3 Brands that Are Killing the User-Generated Content Game

user-generated content

Last month, we gave you the basics on a marketing trend that is bringing brands and their customers closer together: user-generated content. (This is content that your customers create in support of and to celebrate your brand and products.) They can be photos, videos, awesome reviews — the possibilities are endless. And since the content…

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Why SEO and Content Creation Belong Together


Picture this. You walk into the conference room for a marketing brainstorm and see a new face at the table. Your director informs the group the CEO has hired an SEO consultant to evaluate the website, blog, video and resource content, and advertisement rankings to see what can be improved. So she’s invited the consultant…

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