Posts Tagged ‘content marketing’
Your Content Marketing Strategy Makes a Difference During a Crisis
Content marketing is the first to go when times get tough, but you could be making a big mistake. Your content makes a difference.
Read MoreRead Your Audience so They Want to Read Your Content
Content marketing feels a lot like a one-way street. You look for a gap or need and fill it with brilliant word-smithing that leads your audience to a solution. Naturally, the point is to help them land safely within your sales funnel … eventually. But the immediate goal is to establish yourself as a source…
Read MoreCreativity Anxiety Is Real — Push Through It In Your Creative Career
I have anxiety. I’ve known this for years. The official diagnosis has helped me work through many fears and actions from my past. However, there’s one situation that I continue to struggle through — my work in a creative career. I’ve always discussed this particular anxiety with my fellow creatives. We could never put our…
Read MoreHow to Create the Ultimate Customer Experience Through Better Content Marketing
Customer experience matters. It may even matter more than any other success metric. A Walker study once predicted that by 2020, customer experience would take priority over price and product as the key brand differentiator. Standing out from a crowded market and connecting with your customers requires compelling content that makes people feel closer to…
Read MoreThe True Value of Making Your Words Count
February is traditionally the month we pay careful attention to our words. When trying to craft meaningful sentiments for those who matter most, you’ve probably reflected on a time someone paid you a compliment. Or maybe you’ve thumbed through Pinterest for the perfect quotes to pen into your Valentine’s Day cards. The truth is, it…
Read MoreWhy Trust Should Be A Key Content Marketing Concern in 2020
“Do you trust me?” At nearly 30-years-old, this is still my favorite line from Aladdin. Whether escaping the reign of palace officials or going on a magic carpet ride, Jasmine always said yes with little hesitation. I imagine these two fairy tale moments as the end goal of content marketing. As marketers, we extend our…
Read More4 Mistakes All Content Writers Make (and The Solutions You Need)
Marketers can write day in and day out and still fall into traps that lead to terrible content. You slip into bad habits that start small, but then become huge blindspots when you produce and assess your work. Before too long, readers lose all interest in anything you write and your marketing efforts struggle. I’ll…
Read MoreGrowing Out of 2019 and Looking to the Future with RSM
Growth looks different for everyone — and it certainly feels different. For some, there are growing pains. For others, there is a beautiful metamorphosis. Others, still, take two steps back to make one giant leap forward. One thing remains the same…there is always motion. Change is not always easy to digest. But here at RSM,…
Read More9 Writing Tips for New PR Pros
When I was in college, my professors told us bright-eyed PR students that if we wanted to succeed in public relations, we would need to be good writers — and they weren’t kidding. Writing is the foundational skill of every public relations job. From press releases and pitches to social media copy and research reports,…
Read More4 Content Marketing Solutions to Help You Achieve Your New Year’s Goals
Three weeks — that’s how much time (or how little, rather) we have left in 2019. As the year comes to a close, it’s time that business leaders reflect on their achievements, missteps, and lessons learned over the past 12 months and create new goals for the year ahead. This is especially necessary when it…
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