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Posts Tagged ‘content marketing tips’

How to Find a Really Good Writer

hire a writer

Really good writing is something that we’re obviously passionate about at RSM – especially our resident writers who always aim to be at the top of their game. We do a lot of work to find the perfect writers to bring on to our team, and since we’ve uncovered the why and what and who…

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3 Things to Know About the Latest Google Update

Over Veteran’s Day weekend, after a routine update to Google’s algorithm, companies from a wide range of industries started seeing their web traffic drop by 30 to 40 percent. While Google makes several updates in any given week, there appears to be no rhyme or reason why this last set of changes caused many established…

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10 Things I Hate About Content Marketing

content marketing

I hate keeping up with the latest trend and the way SEO makes my creativity bend.  I hate corny stock photos that go on without end.  I hate your desire to show up everywhere.  I hate your big, flashy, stupid clickbait and the countless social media shares.  I hate you so much I get writer’s…

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Crafting Meaningful Connections, Pt. 2

company brands

I’m back! It’s time for the second post in my “Crafting Meaningful Connections” series. In the first post, “Giving Customers the Quality Time They’re Craving,” I discussed the importance of spending quality time with customers.  Of course, this isn’t the only type of quality connection you need to form between customers and company brands. Making…

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Crafting Meaningful Connections

marketing strategy

Connecting with customers is about more than a click, like, or share. Those deep, quality connections are created through personalized experiences. Ones that make your customers feel cared for and noticed.  Unfortunately, the first step in creating quality connections is often forgotten. Marketers too frequently jump into their strategies as though every customer is the…

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Blogging: This Is How You’re Ruining It

Blogging Tips

I see you’ve stopped by our blog. These days, everyone has a blog. And no, I’m not being facetious. In fact, Tumblr alone reported having an astounding 441 million active blog accounts in 2018 (up from 373M the previous year). It seems a lot of people have the same idea — and that’s half the…

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Content Marketing And Digital PR Need To Be BFFs

content marketing

Some things just go together. Bacon and eggs. Peanut butter and jelly. Cheese and burgers. Max and me (Marikaye). Content marketing and digital PR.  OK, the last one you might not be buying.  I hear you. You have digital PR efforts in your marketing strategy. And, you’ve got content marketing. They’re both such vast worlds…

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