Posts Tagged ‘content marketing tips’
Avoid Marketing for Marketing’s Sake: Using KPIs to Drive Your Strategy
Gone are the days of throwing print and TV ads at the wall and hoping they drive customers to your company. More and more marketers are utilizing digital communications as their primary tactic – and for good reason. The ability to see exactly how many people opened your email, liked your social post, or visited…
Read MoreAre You Maximizing Linkedin’s Potential For B2B Content Marketing?
When you think of the top social media platforms, you probably think of Facebook, Instagram, and Twitter before any others cross your mind. After all, these three have grown quickly and steadily over the last several years. But don’t forget about LinkedIn! According to a 2020 report from eMarketer, LinkedIn is expected to hit 62.1…
Read More4 Content Marketing Tools to Make You (Really) Good at Your Job
Content marketing — I mean, how hard can it be? It’s jotting down a few hundred words and sharing tips about something you’re passionate about. If you’re experienced in the content marketing industry, you know it’s just not that simple. You need to: Be organized Have relevant ideas planned far into the future Stay on…
Read MoreOut of Context – Let’s Get Real About Informative Intention
The internet is a powerful instrument of knowledge. Millennials are the final generation to rely solely on printed text to reinforce their point of view. When learning to order my ideas through writing — eh hem, some years ago — I had to thumb through a card catalog. Like many generations before me, I’d spend…
Read MoreYour Content Marketing Strategy Makes a Difference During a Crisis
Content marketing is the first to go when times get tough, but you could be making a big mistake. Your content makes a difference.
Read MoreRead Your Audience so They Want to Read Your Content
Content marketing feels a lot like a one-way street. You look for a gap or need and fill it with brilliant word-smithing that leads your audience to a solution. Naturally, the point is to help them land safely within your sales funnel … eventually. But the immediate goal is to establish yourself as a source…
Read MoreHow to Create the Ultimate Customer Experience Through Better Content Marketing
Customer experience matters. It may even matter more than any other success metric. A Walker study once predicted that by 2020, customer experience would take priority over price and product as the key brand differentiator. Standing out from a crowded market and connecting with your customers requires compelling content that makes people feel closer to…
Read MoreWhy Trust Should Be A Key Content Marketing Concern in 2020
“Do you trust me?” At nearly 30-years-old, this is still my favorite line from Aladdin. Whether escaping the reign of palace officials or going on a magic carpet ride, Jasmine always said yes with little hesitation. I imagine these two fairy tale moments as the end goal of content marketing. As marketers, we extend our…
Read More4 Content Marketing Solutions to Help You Achieve Your New Year’s Goals
Three weeks — that’s how much time (or how little, rather) we have left in 2019. As the year comes to a close, it’s time that business leaders reflect on their achievements, missteps, and lessons learned over the past 12 months and create new goals for the year ahead. This is especially necessary when it…
Read MoreHow to Find a Really Good Writer
Really good writing is something that we’re obviously passionate about at RSM – especially our resident writers who always aim to be at the top of their game. We do a lot of work to find the perfect writers to bring on to our team, and since we’ve uncovered the why and what and who…
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