Posts Tagged ‘content creation’
3 Rs to Help You Write Like an Expert When You Feel Utterly Clueless
I’ve always enjoyed the challenge of diving headfirst into a project that I have no clue how to perform. Sometimes, this shines through in an upcycling project, and other times you’ll see it in the spackled holes in my walls from incorrect measurements. Actually, I most often fulfill this thrill through my role as a…
Read More4 Mistakes All Content Writers Make (and The Solutions You Need)
Marketers can write day in and day out and still fall into traps that lead to terrible content. You slip into bad habits that start small, but then become huge blindspots when you produce and assess your work. Before too long, readers lose all interest in anything you write and your marketing efforts struggle. I’ll…
Read More4 Content Marketing Solutions to Help You Achieve Your New Year’s Goals
Three weeks — that’s how much time (or how little, rather) we have left in 2019. As the year comes to a close, it’s time that business leaders reflect on their achievements, missteps, and lessons learned over the past 12 months and create new goals for the year ahead. This is especially necessary when it…
Read MoreBack to the Basics: Content Creation Through Preschoolers’ Eyes
Nobody ever told me I could turn writing into a career. Actually, I was watching “What Women Want” with Mel Gibson one day and fell in love with the creativity of advertising. The idea of using words to create images and connections with complete strangers — that’s what made my adrenaline pump. It’s then when…
Read MoreCrafting Meaningful Connections, Pt. 2
I’m back! It’s time for the second post in my “Crafting Meaningful Connections” series. In the first post, “Giving Customers the Quality Time They’re Craving,” I discussed the importance of spending quality time with customers. Of course, this isn’t the only type of quality connection you need to form between customers and company brands. Making…
Read MoreCrafting Meaningful Connections
Connecting with customers is about more than a click, like, or share. Those deep, quality connections are created through personalized experiences. Ones that make your customers feel cared for and noticed. Unfortunately, the first step in creating quality connections is often forgotten. Marketers too frequently jump into their strategies as though every customer is the…
Read MoreWhy SEO and Content Creation Belong Together
Picture this. You walk into the conference room for a marketing brainstorm and see a new face at the table. Your director informs the group the CEO has hired an SEO consultant to evaluate the website, blog, video and resource content, and advertisement rankings to see what can be improved. So she’s invited the consultant…
Read MoreBlogging: This Is How You’re Ruining It
I see you’ve stopped by our blog. These days, everyone has a blog. And no, I’m not being facetious. In fact, Tumblr alone reported having an astounding 441 million active blog accounts in 2018 (up from 373M the previous year). It seems a lot of people have the same idea — and that’s half the…
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