Posts Tagged ‘content creation tips’
The True Value of Making Your Words Count
February is traditionally the month we pay careful attention to our words. When trying to craft meaningful sentiments for those who matter most, you’ve probably reflected on a time someone paid you a compliment. Or maybe you’ve thumbed through Pinterest for the perfect quotes to pen into your Valentine’s Day cards. The truth is, it…
Read More4 Mistakes All Content Writers Make (and The Solutions You Need)
Marketers can write day in and day out and still fall into traps that lead to terrible content. You slip into bad habits that start small, but then become huge blindspots when you produce and assess your work. Before too long, readers lose all interest in anything you write and your marketing efforts struggle. I’ll…
Read More9 Writing Tips for New PR Pros
When I was in college, my professors told us bright-eyed PR students that if we wanted to succeed in public relations, we would need to be good writers — and they weren’t kidding. Writing is the foundational skill of every public relations job. From press releases and pitches to social media copy and research reports,…
Read MoreBack to the Basics: Content Creation Through Preschoolers’ Eyes
Nobody ever told me I could turn writing into a career. Actually, I was watching “What Women Want” with Mel Gibson one day and fell in love with the creativity of advertising. The idea of using words to create images and connections with complete strangers — that’s what made my adrenaline pump. It’s then when…
Read MoreOnce Upon a Time: Storytelling Lessons from a Princess
Once upon a time, in a strange kingdom called Florida, there was a beautiful princess puppy named River. The princess had been abandoned in a dark castle by an evil witch who no longer wanted River because the old “preferred cats.” Locked in a dungeon, River began to wonder if she’d ever have a home…
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