Posts Tagged ‘brand management’
The 6 Hidden Costs of Brand Consistency: How Misaligned Messaging Hurts
When you think “branding,” you likely picture logos, fonts, maybe the color of the button on a website, or the brand voice. Necessary to have? Sure. But true brand consistency is so much more. It is the business-wide thread that ties together marketing, sales, and customer service into one cohesive experience. And when that thread…
Read MoreIt’s Not a Popularity Contest, It’s Just Good Business
The internet has exploded with viral memes about Karen, the graduated “Becky” of this millennium. Sir Mix-a-Lot innocently personified a sense of entitlement in the 90s that has somehow come to define how people respond to customer service and general business practices today. While we like to joke about oblivious Beckys judging what we pack…
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