social media marketing
Social Media Roundup: 7 Apps to Boost Your Marketing Strategy This Year
Love it or hate it, social media is everywhere. According to a report by Statista, over 3.6 billion people were using social media worldwide in 2020, and that number is projected to increase to almost 4.41 billion in 2025. And in today’s ever-evolving digital world, new social media platforms are popping up daily. So what…
Read MoreLinkedIn Stories Are Here: This is What You Need to Know
Have you heard the news? LinkedIn Stories have arrived and we are here for it! This year, the professional networking site gave its platform a makeover. While most of the updates were aesthetic, LinkedIn also added some new features which can help your business strategy. The main addition being LinkedIn Stories, following the success of…
Read More8 Free Tools for Better Social Media Content
As a social media manager, I have a love-hate relationship with content calendars. They keep my social media content strategy on track but require a tedious amount of time, energy, and creativity. But content calendars also act as a constant reminder for just how diverse content creation must be these days. More often than not,…
Read More6 Best Social Networking Sites to Be on Right Now
Social media has become a place for brands of all kinds to thrive. And there’s no shortage of platforms to pick from when building your social media strategy and content plan.
Read More4 Tips to Get Social and Earn Consumer Trust
Consumers ranked social media as the least trusted source of general news and information in the 2019 Edelman Trust Barometer Report. In fact, 73% worry about false information or fake news being used as a weapon. The lack of trust in social media means marketers must constantly take a critical look at the content they’re…
Read MoreSocial Media Messaging: Are You Sure You Are Getting It Right?
I’m not here to debate that every business could use some help right now in sales. But let’s take a look at a few that have done social media marketing during the pandemic well… and not so well.
Read More8 Types of Content You Should Be Posting on Social Media
The content grind is real. Keeping your audience engaged is no small task. For your brand to flourish, your social media content calendar needs to be packed with compelling copy, photos, graphics, video, and audio. And churning out this content shouldn’t just be done on a whim. Each piece should be carefully aligned with your…
Read MoreAdvocating for Social Issues on Social Media
Did you know that millennials are impacting the method and delivery of philanthropic efforts? As opposed to fundraisers or one-off donations, they prefer to integrate the causes they care about into their daily routines and purchasing behaviors. But what does this mean for social media? Millennials (aka, me!) are more receptive to cause marketing than…
Read MoreThe End of Instagram ‘Likes’ May be Near
I double-tap Instagram. It’s by far my favorite social app. I love the visual storytelling aspect that drives individuals and brands to creatively connect with their community. I also really love cute animal photos, which seems to be a pleasant mainstay. But the days of collecting Instagram likes as a visible metric could be numbered.…
Read More4 Super Time-Saving Social Media Tricks
“It’s not worth it to be on social media anymore.” I’ve heard this phrase over and over this year — and I get it. Between the constant algorithm changes and the risk of an out-of-context tweet tarnishing your business’s reputation, social media seems like a hassle with little ROI. Why spend hours on social media…
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