Marketing
3 Ways to Rekindle Love for Your Marketing Career
Valentine’s Day has come and gone for 2021, but that doesn’t mean the love parade has to stop. And while I’m usually all about self-love celebrations, the love fest you need most in your life right now isn’t about you. It’s about your marketing career. Yes, I’m afraid it’s true. Your lack of enthusiasm for…
Read MoreLinkedIn Stories Are Here: This is What You Need to Know
Have you heard the news? LinkedIn Stories have arrived and we are here for it! This year, the professional networking site gave its platform a makeover. While most of the updates were aesthetic, LinkedIn also added some new features which can help your business strategy. The main addition being LinkedIn Stories, following the success of…
Read MoreAvoid Marketing for Marketing’s Sake: Using KPIs to Drive Your Strategy
Gone are the days of throwing print and TV ads at the wall and hoping they drive customers to your company. More and more marketers are utilizing digital communications as their primary tactic – and for good reason. The ability to see exactly how many people opened your email, liked your social post, or visited…
Read MoreIntegrating Inclusive Messaging for Effective Marketing
Pushing for social change is more than participating in a march, donating money, and diversifying your social media feed. While those actions are necessary, they should never stop there. It is also crucial to implement ways to be more effective in daily life. Some methods may be continuing difficult conversations with family members from older…
Read MoreDon’t let a Pandemic Ruin Your Next Event
The pandemic climate can transform your event planning but it certainly shouldn’t cancel it altogether. Learn how to execute a great event during the COVID-19 pandemic.
Read MoreHow Brands Are Using Their Voices To Get Out The Vote
2020 has been a divisive year, to say the least. Amid a pandemic, protests for social justice, and much more, one thing many brands can agree on is the importance of the upcoming election. In the past two presidential elections, only 60% of voting-age citizens reported voting, according to the U.S. Census Bureau. To get…
Read MoreWhat IS Ride the Sail Marketing?
This is to everyone confused about what we do…
Read MoreWebinars: Yay or Nay?
Here a webinar! There a webinar! EVERYWHERE. WEBINARS.
Read MoreReopening Doesn’t Mean Returning to Normal: Learning to Accept Change
There is no such thing as the world returning to “normal” after COVID.
Read More4 Everyday Communication Skills to Build Brand Trust
Trust has always been and always will be crucial when it comes to brand marketing. Consumers make decisions every day about who to depend on with their money, information, and time. There’s much more on the line than your average trust fall. Trust is especially invaluable now, as world crises have the power to completely…
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