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Marketing

LinkedIn Stories Are Here: This is What You Need to Know

business strategy

Have you heard the news? LinkedIn Stories have arrived and we are here for it! This year, the professional networking site gave its platform a makeover. While most of the updates were aesthetic, LinkedIn also added some new features which can help your business strategy. The main addition being LinkedIn Stories, following the success of…

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Integrating Inclusive Messaging for Effective Marketing

effective marketing

Pushing for social change is more than participating in a march, donating money, and diversifying your social media feed. While those actions are necessary, they should never stop there.  It is also crucial to implement ways to be more effective in daily life. Some methods may be continuing difficult conversations with family members from older…

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How Brands Are Using Their Voices To Get Out The Vote

get out the vote

2020 has been a divisive year, to say the least. Amid a pandemic, protests for social justice, and much more, one thing many brands can agree on is the importance of the upcoming election. In the past two presidential elections, only 60% of voting-age citizens reported voting, according to the U.S. Census Bureau. To get…

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4 Everyday Communication Skills to Build Brand Trust

brand marketing

Trust has always been and always will be crucial when it comes to brand marketing. Consumers make decisions every day about who to depend on with their money, information, and time. There’s much more on the line than your average trust fall.  Trust is especially invaluable now, as world crises have the power to completely…

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Marketing in the Time of Coronavirus: 5 Things to Consider

marketing strategy in time of coronavirus

These are chaotic times, and finding the right marketing message can sometimes feel impossible. With the coronavirus, COVID-19, upending the way we live and the way we work, it might feel impossible to focus on your marketing goals.  Since the coronavirus has spread all over the world, industries and economies have been turned upside down.…

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