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content marketing

Integrating Inclusive Messaging for Effective Marketing

effective marketing

Pushing for social change is more than participating in a march, donating money, and diversifying your social media feed. While those actions are necessary, they should never stop there.  It is also crucial to implement ways to be more effective in daily life. Some methods may be continuing difficult conversations with family members from older…

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Are You Maximizing Linkedin’s Potential For B2B Content Marketing?

B2B content marketing

When you think of the top social media platforms, you probably think of Facebook, Instagram, and Twitter before any others cross your mind. After all, these three have grown quickly and steadily over the last several years.  But don’t forget about LinkedIn! According to a 2020 report from eMarketer, LinkedIn is expected to hit 62.1…

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4 Content Marketing Tools to Make You (Really) Good at Your Job

content marketing tools

Content marketing — I mean, how hard can it be? It’s jotting down a few hundred words and sharing tips about something you’re passionate about.  If you’re experienced in the content marketing industry, you know it’s just not that simple. You need to:  Be organized Have relevant ideas planned far into the future Stay on…

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The True Value of Making Your Words Count

February is traditionally the month we pay careful attention to our words. When trying to craft meaningful sentiments for those who matter most, you’ve probably reflected on a time someone paid you a compliment. Or maybe you’ve thumbed through Pinterest for the perfect quotes to pen into your Valentine’s Day cards.  The truth is, it…

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