content marketing
Integrating Inclusive Messaging for Effective Marketing
Pushing for social change is more than participating in a march, donating money, and diversifying your social media feed. While those actions are necessary, they should never stop there. It is also crucial to implement ways to be more effective in daily life. Some methods may be continuing difficult conversations with family members from older…
Read MoreAre You Maximizing Linkedin’s Potential For B2B Content Marketing?
When you think of the top social media platforms, you probably think of Facebook, Instagram, and Twitter before any others cross your mind. After all, these three have grown quickly and steadily over the last several years. But don’t forget about LinkedIn! According to a 2020 report from eMarketer, LinkedIn is expected to hit 62.1…
Read MoreIt’s the Little Things: Make Every Word Count in Your Creative Content Marketing
Spoiler: more content doesn’t equal better ROI on marketing efforts.
Read More4 Content Marketing Tools to Make You (Really) Good at Your Job
Content marketing — I mean, how hard can it be? It’s jotting down a few hundred words and sharing tips about something you’re passionate about. If you’re experienced in the content marketing industry, you know it’s just not that simple. You need to: Be organized Have relevant ideas planned far into the future Stay on…
Read More3 Rs to Help You Write Like an Expert When You Feel Utterly Clueless
I’ve always enjoyed the challenge of diving headfirst into a project that I have no clue how to perform. Sometimes, this shines through in an upcycling project, and other times you’ll see it in the spackled holes in my walls from incorrect measurements. Actually, I most often fulfill this thrill through my role as a…
Read MoreOut of Context – Let’s Get Real About Informative Intention
The internet is a powerful instrument of knowledge. Millennials are the final generation to rely solely on printed text to reinforce their point of view. When learning to order my ideas through writing — eh hem, some years ago — I had to thumb through a card catalog. Like many generations before me, I’d spend…
Read MoreYour Content Marketing Strategy Makes a Difference During a Crisis
Content marketing is the first to go when times get tough, but you could be making a big mistake. Your content makes a difference.
Read MoreRead Your Audience so They Want to Read Your Content
Content marketing feels a lot like a one-way street. You look for a gap or need and fill it with brilliant word-smithing that leads your audience to a solution. Naturally, the point is to help them land safely within your sales funnel … eventually. But the immediate goal is to establish yourself as a source…
Read MoreHow to Create the Ultimate Customer Experience Through Better Content Marketing
Customer experience matters. It may even matter more than any other success metric. A Walker study once predicted that by 2020, customer experience would take priority over price and product as the key brand differentiator. Standing out from a crowded market and connecting with your customers requires compelling content that makes people feel closer to…
Read MoreThe True Value of Making Your Words Count
February is traditionally the month we pay careful attention to our words. When trying to craft meaningful sentiments for those who matter most, you’ve probably reflected on a time someone paid you a compliment. Or maybe you’ve thumbed through Pinterest for the perfect quotes to pen into your Valentine’s Day cards. The truth is, it…
Read More