content marketing
The 6 Hidden Costs of Brand Consistency: How Misaligned Messaging Hurts
When you think “branding,” you likely picture logos, fonts, maybe the color of the button on a website, or the brand voice. Necessary to have? Sure. But true brand consistency is so much more. It is the business-wide thread that ties together marketing, sales, and customer service into one cohesive experience. And when that thread…
Read MoreHow to Spark Creativity in Content Marketing
Here’s the truth about creative content marketing: We’ve all been stuck before.
Read MoreMake a Powerful Punch with Your Branded Content Marketing
I never considered myself much of a fan of any particular brand over another. With sparkling water, sometimes I favored Bubly because of their fun commercials. Other times, La Croix for their colorful packaging. But somehow, when I asked my friends to pick up sparkling water for me, they’d always choose Sparkling Ice. Always. (Mostly…
Read MoreIntegrating Inclusive Messaging for Effective Marketing
Pushing for social change is more than participating in a march, donating money, and diversifying your social media feed. While those actions are necessary, they should never stop there. It is also crucial to implement ways to be more effective in daily life. Some methods may be continuing difficult conversations with family members from older…
Read MoreAre You Maximizing Linkedin’s Potential For B2B Content Marketing?
When you think of the top social media platforms, you probably think of Facebook, Instagram, and Twitter before any others cross your mind. After all, these three have grown quickly and steadily over the last several years. But don’t forget about LinkedIn! According to a 2020 report from eMarketer, LinkedIn is expected to hit 62.1…
Read MoreIt’s the Little Things: Make Every Word Count in Your Creative Content Marketing
Spoiler: more content doesn’t equal better ROI on marketing efforts.
Read More4 Content Marketing Tools to Make You (Really) Good at Your Job
Content marketing — I mean, how hard can it be? It’s jotting down a few hundred words and sharing tips about something you’re passionate about. If you’re experienced in the content marketing industry, you know it’s just not that simple. You need to: Be organized Have relevant ideas planned far into the future Stay on…
Read More3 Rs to Help You Write Like an Expert When You Feel Utterly Clueless
I’ve always enjoyed the challenge of diving headfirst into a project that I have no clue how to perform. Sometimes, this shines through in an upcycling project, and other times you’ll see it in the spackled holes in my walls from incorrect measurements. Actually, I most often fulfill this thrill through my role as a…
Read MoreOut of Context – Let’s Get Real About Informative Intention
The internet is a powerful instrument of knowledge. Millennials are the final generation to rely solely on printed text to reinforce their point of view. When learning to order my ideas through writing — eh hem, some years ago — I had to thumb through a card catalog. Like many generations before me, I’d spend…
Read MoreYour Content Marketing Strategy Makes a Difference During a Crisis
Content marketing is the first to go when times get tough, but you could be making a big mistake. Your content makes a difference.
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