awareness
How Brands Are Using Their Voices To Get Out The Vote
2020 has been a divisive year, to say the least. Amid a pandemic, protests for social justice, and much more, one thing many brands can agree on is the importance of the upcoming election. In the past two presidential elections, only 60% of voting-age citizens reported voting, according to the U.S. Census Bureau. To get…
Read MoreChecking In On Social Change, A Never-Ending Goal
If you or your brand spoke out in June and promised to “do better,” what changes have you accomplished so far?
Read MoreA Healthy Dose of C’s to Beat PTSD in the Workplace
June is dedicated to raising awareness about Post Traumatic Stress Disorder (PTSD), a mental health condition brought on as a result of trauma. It can affect anyone of any race, gender, or age. In fact, the National Center for PTSD has reported that between 7 and 8% of the population will experience PTSD in their…
Read MoreHow These 4 Working Dads Keep Life Running In a Chaotic World
We’re all about female empowerment here at Ride the Sail Marketing. The truth is, though, we know the power of all people coming together to support one another. As a working mom, I believe that support must include all of the father and father-like figures out there hustling to keep things running smoothly at home…
Read MoreSocial Change – What’s Your Action?
Blackout Tuesday was encouraging in some ways for me. I didn’t learn of it until late the night before and was able to adjust our social media strategy and workday immediately. I contacted clients early AM and they agreed to join in solidarity to pause their focus on social media for their businesses. And…
Read MoreHow to Go Green in Your Career
April 22, 2020, will mark 50 years of Earth Day. As a growing number of Americans report concern over climate change and brands become involved in the fight for sustainability, finding ways to go green is more important than ever. While you might already limit your consumption of animal products or stay away from plastic…
Read MoreAdvocating for Social Issues on Social Media
Did you know that millennials are impacting the method and delivery of philanthropic efforts? As opposed to fundraisers or one-off donations, they prefer to integrate the causes they care about into their daily routines and purchasing behaviors. But what does this mean for social media? Millennials (aka, me!) are more receptive to cause marketing than…
Read More“You look healthy!” Is Not a Compliment: Awareness is Important
“You don’t look like a diabetic! You look healthy and fit.” “Thank you, I’m a type 1. Some of that is a bit more commonly seen in type 2. They’re very different diseases.” “Ya, but you don’t look sickly.” … This is a real-life conversation I had just last week. I wish it were the…
Read MoreWorking Remote and On Demand – The Breastfeeding Edition
“What is done is best to be done on both sides…and all at the same time.” Well, not really. Not if you want to do any of it well — but that’s a lesson I learned the hard way. I reentered the workforce from my full-time (and favorite) mommy gig when my youngest (of four)…
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