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awareness

How Brands Are Using Their Voices To Get Out The Vote

get out the vote

2020 has been a divisive year, to say the least. Amid a pandemic, protests for social justice, and much more, one thing many brands can agree on is the importance of the upcoming election. In the past two presidential elections, only 60% of voting-age citizens reported voting, according to the U.S. Census Bureau. To get…

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How These 4 Working Dads Keep Life Running In a Chaotic World

working dads

We’re all about female empowerment here at Ride the Sail Marketing. The truth is, though, we know the power of all people coming together to support one another. As a working mom, I believe that support must include all of the father and father-like figures out there hustling to keep things running smoothly at home…

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Social Change – What’s Your Action?

social change

  Blackout Tuesday was encouraging in some ways for me. I didn’t learn of it until late the night before and was able to adjust our social media strategy and workday immediately. I contacted clients early AM and they agreed to join in solidarity to pause their focus on social media for their businesses.  And…

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How to Go Green in Your Career

April 22, 2020, will mark 50 years of Earth Day. As a growing number of Americans report concern over climate change and brands become involved in the fight for sustainability, finding ways to go green is more important than ever.  While you might already limit your consumption of animal products or stay away from plastic…

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Advocating for Social Issues on Social Media

social awareness

Did you know that millennials are impacting the method and delivery of philanthropic efforts? As opposed to fundraisers or one-off donations, they prefer to integrate the causes they care about into their daily routines and purchasing behaviors. But what does this mean for social media? Millennials (aka, me!) are more receptive to cause marketing than…

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