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Are You Maximizing Linkedin’s Potential For B2B Content Marketing?

By Jule Gamache | Sep 10, 2020
B2B content marketing

When you think of the top social media platforms, you probably think of Facebook, Instagram, and Twitter before any others cross your mind. After all, these three have grown quickly and steadily over the last several years.  But don’t forget about LinkedIn! According to a 2020 report from eMarketer, LinkedIn is expected to hit 62.1…

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8 Free Tools for Better Social Media Content

By Brittany Schlacter | Aug 27, 2020
social media marketing

As a social media manager, I have a love-hate relationship with content calendars. They keep my social media content strategy on track but require a tedious amount of time, energy, and creativity. But content calendars also act as a constant reminder for just how diverse content creation must be these days.  More often than not,…

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What IS Ride the Sail Marketing?

By Sanya Grace Kunicki | Aug 20, 2020

This is to everyone confused about what we do…

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Checking In On Social Change, A Never-Ending Goal

By Jule Gamache | Aug 13, 2020

If you or your brand spoke out in June and promised to “do better,” what changes have you accomplished so far?

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Living Out My Dreams: 2 Years Into Business

By Marikaye DeTemple | Aug 6, 2020

In our second year of business, after a predicted recession (replaced instead by a pandemic), I still managed to live out my business dream. Here’s how.

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Webinars: Yay or Nay?

By Sanya Grace Kunicki | Jul 28, 2020

Here a webinar! There a webinar! EVERYWHERE. WEBINARS.

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6 Best Social Networking Sites to Be on Right Now

By Brittany Schlacter | Jul 23, 2020
Best Social Networking Sites

Social media has become a place for brands of all kinds to thrive. And there’s no shortage of platforms to pick from when building your social media strategy and content plan.

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It’s the Little Things: Make Every Word Count in Your Creative Content Marketing

By Kayla Kratzer | Jul 21, 2020

Spoiler: more content doesn’t equal better ROI on marketing efforts.

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Reopening Doesn’t Mean Returning to Normal: Learning to Accept Change

By Sanya Grace Kunicki | Jul 16, 2020
Accepting change

There is no such thing as the world returning to “normal” after COVID.

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4 Content Marketing Tools to Make You (Really) Good at Your Job

By Kayla Kratzer | Jul 7, 2020
content marketing tools

Content marketing — I mean, how hard can it be? It’s jotting down a few hundred words and sharing tips about something you’re passionate about.  If you’re experienced in the content marketing industry, you know it’s just not that simple. You need to:  Be organized Have relevant ideas planned far into the future Stay on…

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