The year is 1997. You’re working as a communications specialist for an innovative HR technology company. Back then, resume scanning systems, telephone-based employee benefits programs, and onboarding via laserdisc systems were the height of innovation. There’s not yet a designated media relations position within your company, so you also serve as the media spokesperson. In…
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You know visuals are an important part of content marketing. So you look for the right graphs and photos to break up the copy of your blog pieces. And you always go to the best designer when you’re creating an infographic. You also know social media is one of the most effective ways to promote…
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For more than 60 years, Katharine Hepburn was considered the leading lady of Hollywood. Her fierce independence and disregard for the status quo makes her an inspiration to many. It’s no surprise she still holds the record for most won Academy Awards. Of course, her determination, intelligence, and remarkable acting skills deserve credit. But even…
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No one wants to ask but everyone is thinking it — whose responsibility is it to keep customers? You’re the VP of Marketing; is customer marketing where you should be spending your time? Backtrack to last year’s annual executive team to kick off the year: Your CEO sits to your left, VP of Sales to…
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Your content marketing team has expanded. Your budget tripled. You hired more writers. The amount of content you’re producing has quadrupled. After six months of covering all the bases, from articles and webinars to videos and e-newsletters, you are left with a large selection of content. Now what? Did your webinar lead to conversions? How…
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It was only three weeks after graduation and Perry was itching to gain some real-world experience before settling into the daily grind with the rest of the workforce. He packed up his tiny Cleveland apartment, left a key for the subletter, and caught the first red-eye flight to Munich, eager to discover the unwritten story…
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