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Media Relations in the Age of Social Media: What You Need to Know

By Amanda Yello | Nov 8, 2018
media relations

The year is 1997. You’re working as a communications specialist for an innovative HR technology company. Back then, resume scanning systems, telephone-based employee benefits programs, and onboarding via laserdisc systems were the height of innovation. There’s not yet a designated media relations position within your company, so you also serve as the media spokesperson. In…

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Marketing Attribution Matters To Your Content Strategy, Here’s Why

By Kayla Kratzer | Nov 1, 2018
marketing attribution

For more than 60 years, Katharine Hepburn was considered the leading lady of Hollywood. Her fierce independence and disregard for the status quo makes her an inspiration to many. It’s no surprise she still holds the record for most won Academy Awards. Of course, her determination, intelligence, and remarkable acting skills deserve credit. But even…

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Retention Is Down And Customer Marketing Can Fix It

By Marikaye DeTemple | Nov 1, 2018
customer marketing

No one wants to ask but everyone is thinking it — whose responsibility is it to keep customers? You’re the VP of Marketing; is customer marketing where you should be spending your time? Backtrack to last year’s annual executive team to kick off the year: Your CEO sits to your left, VP of Sales to…

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Warning! Are You Committing These 5 Content Marketing Errors?

By Jeff Previte | Nov 1, 2018
content marketing

Your content marketing team has expanded. Your budget tripled. You hired more writers. The amount of content you’re producing has quadrupled. After six months of covering all the bases, from articles and webinars to videos and e-newsletters, you are left with a large selection of content. Now what? Did your webinar lead to conversions? How…

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The What, Why, And How Of Visual Content Marketing

By Crystal DeTemple McNeel | Nov 1, 2018
visual content marketing

It was only three weeks after graduation and Perry was itching to gain some real-world experience before settling into the daily grind with the rest of the workforce. He packed up his tiny Cleveland apartment, left a key for the subletter, and caught the first red-eye flight to Munich, eager to discover the unwritten story…

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