Skip to content

Social Media Roundup: 7 Apps to Boost Your Marketing Strategy This Year

By Dana Carey | Jan 21, 2021
new social media

Love it or hate it, social media is everywhere. According to a report by Statista, over 3.6 billion people were using social media worldwide in 2020, and that number is projected to increase to almost 4.41 billion in 2025. And in today’s ever-evolving digital world, new social media platforms are popping up daily. So what…

Read More

Take Back Control – Harnessing the Power of Hope in 2021

By Crystal DeTemple McNeel | Jan 14, 2021
there is always hope

Just over a year ago, we kicked off 2020 by sharing our growth here at RSM. We looked fondly back at the lessons we learned and traced the wrinkles of wisdom we acquired. It was an inspiring experience to put the obstacles we had overcome into perspective. Of course, there is no way we could…

Read More

LinkedIn Stories Are Here: This is What You Need to Know

By Dana Carey | Jan 7, 2021
business strategy

Have you heard the news? LinkedIn Stories have arrived and we are here for it! This year, the professional networking site gave its platform a makeover. While most of the updates were aesthetic, LinkedIn also added some new features which can help your business strategy. The main addition being LinkedIn Stories, following the success of…

Read More

Using Unsolicited Advice to Cultivate New Work Habits

By Sanya Grace Kunicki | Dec 17, 2020
work habits

Holidays mark the season when every family member crawls out of the woodwork to wish you well. Or, all too often, they poke their heads out to examine your life choices, work habits, and sense of style to offer up the most remarkable unsolicited advice they have.  I’ll be the first to admit that I…

Read More

50 More Quotes From Female Founders

By Jule Gamache | Dec 10, 2020
quotes from women

Did you think we would stop at 50 quotes from women? No way! There are dozens of more female founders that we love to seek wisdom from. These ladies are also killing it as leaders of their own companies, so I wanted to spread the wisdom. If you need some more inspiration in your life,…

Read More

50 Wise Quotes From Female Founders

By Jule Gamache | Dec 8, 2020
women in business, quotes, 50 women quotes

Here at Ride the Sail Marketing, we’re often inspired by the words of other famous marketers and business leaders. But lately, as I’ve been scouring the internet for wise words, most of the lists I find are made up of the same 50 white men, with just one or two quotes from women thrown in…

Read More

Avoid Marketing for Marketing’s Sake: Using KPIs to Drive Your Strategy

By Anna Daniels | Dec 3, 2020
marketing goals

Gone are the days of throwing print and TV ads at the wall and hoping they drive customers to your company. More and more marketers are utilizing digital communications as their primary tactic – and for good reason.  The ability to see exactly how many people opened your email, liked your social post, or visited…

Read More

Cheers to the Little Wins

By Sanya Grace Kunicki | Nov 23, 2020
Good news

Looking for good news in 2020 can feel like shoving your hand deep into the unknown of the couch cushions, praying to feel a nickel brush against your fingertips.  You know it’s bad when the chief medical officer of the National Alliance on Mental Illness, Dr. Ken Duckworth, looks at a CDC study on COVID-19’s…

Read More

How Business Leaders Can Stay Connected to Remote Teams

By Dana Carey | Nov 19, 2020
working remotely

When it comes to working remotely, connection is everything. Let me explain. The 2020 State of Remote Work Report by Buffer and AngelList showed that remote working employees struggled with collaboration, communication, and loneliness. Without employer/employee connection, business leaders risk low employee morale which can lead to poor work performance and productivity.  As remote working…

Read More

Integrating Inclusive Messaging for Effective Marketing

By Sanya Grace Kunicki | Nov 5, 2020
effective marketing

Pushing for social change is more than participating in a march, donating money, and diversifying your social media feed. While those actions are necessary, they should never stop there.  It is also crucial to implement ways to be more effective in daily life. Some methods may be continuing difficult conversations with family members from older…

Read More