When you think “branding,” you likely picture logos, fonts, maybe the color of the button on a website, or the brand voice. Necessary to have? Sure. But true brand consistency is so much more. It is the business-wide thread that ties together marketing, sales, and customer service into one cohesive experience. And when that thread…
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Motivation can make or break your career. Sounds dramatic, I know. But that doesn’t mean it’s any less true. Career motivation goes beyond having the willpower to finish tasks each workday; it’s the drive to think long-term, set goals and stick to them, and remain interested and active in your chosen industry. One of the…
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If you’ve never had a passing fantasy about giving your job a metaphorical punch to the face, you must be a saint. As wonderful as dream jobs can be, even the perfect career comes with work frustration. And we all need routes to help us let work off some of that steam. That being said,…
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Valentine’s Day has come and gone for 2021, but that doesn’t mean the love parade has to stop. And while I’m usually all about self-love celebrations, the love fest you need most in your life right now isn’t about you. It’s about your marketing career. Yes, I’m afraid it’s true. Your lack of enthusiasm for…
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“Fake it till you make it, then fake it some more!” That’s not quite how the age-old saying goes, yet it’s the version that most resonates and brings a smile to my face. I’m an imposter. As I write these words and think about my career thus far, I’m certain that this is true. How…
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I never considered myself much of a fan of any particular brand over another. With sparkling water, sometimes I favored Bubly because of their fun commercials. Other times, La Croix for their colorful packaging. But somehow, when I asked my friends to pick up sparkling water for me, they’d always choose Sparkling Ice. Always. (Mostly…
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Love it or hate it, social media is everywhere. According to a report by Statista, over 3.6 billion people were using social media worldwide in 2020, and that number is projected to increase to almost 4.41 billion in 2025. And in today’s ever-evolving digital world, new social media platforms are popping up daily. So what…
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Just over a year ago, we kicked off 2020 by sharing our growth here at RSM. We looked fondly back at the lessons we learned and traced the wrinkles of wisdom we acquired. It was an inspiring experience to put the obstacles we had overcome into perspective. Of course, there is no way we could…
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Have you heard the news? LinkedIn Stories have arrived and we are here for it! This year, the professional networking site gave its platform a makeover. While most of the updates were aesthetic, LinkedIn also added some new features which can help your business strategy. The main addition being LinkedIn Stories, following the success of…
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