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Posts by Marikaye DeTemple

The Mental Health of Your Team: Your Most Prized Priority

mental health

I was a year into my career.  I loved the fast-paced environment. The changing tasks. The close-knit team. The innovative entrepreneurs I met on a regular basis.  Sure, I didn’t love editing. Sure, there were a lot of late nights… OK, nearly all of them. Sure, I constantly felt like I was juggling a sword,…

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Why SEO and Content Creation Belong Together

content

Picture this. You walk into the conference room for a marketing brainstorm and see a new face at the table. Your director informs the group the CEO has hired an SEO consultant to evaluate the website, blog, video and resource content, and advertisement rankings to see what can be improved. So she’s invited the consultant…

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Content Marketing And Digital PR Need To Be BFFs

content marketing

Some things just go together. Bacon and eggs. Peanut butter and jelly. Cheese and burgers. Max and me (Marikaye). Content marketing and digital PR.  OK, the last one you might not be buying.  I hear you. You have digital PR efforts in your marketing strategy. And, you’ve got content marketing. They’re both such vast worlds…

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12 Things You Need in Your Marketing Strategy

marketing strategy

With the holidays upon us, it’s time for the age-old “The 12 Days of Marketing!” That’s how the song goes, right?  Here are 12 things you need to put in your marketing strategy (or revisit) as the year winds down and Q1 starts up. 1st Buyer Personas On the 1st day of Christmas, the marketing…

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Customer Marketing: Everything You Need in Your Strategy

customer marketing

A residual message across every company, regardless of the product or service they’re providing, is to make people happy. Sounds a bit too simplified, huh? But really think about it. Your company mission ties back to being the best at what you do. And to be the best, you have to have happy potential customers…

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Retention Is Down And Customer Marketing Can Fix It

customer marketing

No one wants to ask but everyone is thinking it — whose responsibility is it to keep customers? You’re the VP of Marketing; is customer marketing where you should be spending your time? Backtrack to last year’s annual executive team to kick off the year: Your CEO sits to your left, VP of Sales to…

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