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Posts by Kayla Kratzer

4 Content Marketing Tools to Make You (Really) Good at Your Job

content marketing tools

Content marketing — I mean, how hard can it be? It’s jotting down a few hundred words and sharing tips about something you’re passionate about.  If you’re experienced in the content marketing industry, you know it’s just not that simple. You need to:  Be organized Have relevant ideas planned far into the future Stay on…

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How These 4 Working Dads Keep Life Running In a Chaotic World

working dads

We’re all about female empowerment here at Ride the Sail Marketing. The truth is, though, we know the power of all people coming together to support one another. As a working mom, I believe that support must include all of the father and father-like figures out there hustling to keep things running smoothly at home…

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4 Tips to Get Social and Earn Consumer Trust

social media marketing

Consumers ranked social media as the least trusted source of general news and information in the 2019 Edelman Trust Barometer Report. In fact, 73% worry about false information or fake news being used as a weapon.  The lack of trust in social media means marketers must constantly take a critical look at the content they’re…

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Treat Yo’self With These 5 Mental Health Apps

mental health awareness

450 million. That’s the number of people worldwide living with a mental illness, according to the Anxiety and Depression Association of America. Four hundred and fifty million is just over 100 million more people than those currently living in the U.S.  And even though it’s 2020 and we have incredible mental health resources, nearly two-thirds…

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Uncover Your Work From Home Style with This Quiz

work from home

So, you’re participating in that work from home life. Whether you chose this path or you’ve been thrown into it, there are pros and cons to working remotely. Nobody understands that better than the Ride the Sail Marketing team. Each one of us has participated in the work from home lifestyle — yes, it’s a…

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Why Trust Should Be A Key Content Marketing Concern in 2020

content marketing

“Do you trust me?”  At nearly 30-years-old, this is still my favorite line from Aladdin. Whether escaping the reign of palace officials or going on a magic carpet ride, Jasmine always said yes with little hesitation.  I imagine these two fairy tale moments as the end goal of content marketing. As marketers, we extend our…

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