Posts by Kayla Kratzer
It’s the Little Things: Make Every Word Count in Your Creative Content Marketing
Spoiler: more content doesn’t equal better ROI on marketing efforts.
Read More4 Content Marketing Tools to Make You (Really) Good at Your Job
Content marketing — I mean, how hard can it be? It’s jotting down a few hundred words and sharing tips about something you’re passionate about. If you’re experienced in the content marketing industry, you know it’s just not that simple. You need to: Be organized Have relevant ideas planned far into the future Stay on…
Read More3 Rs to Help You Write Like an Expert When You Feel Utterly Clueless
I’ve always enjoyed the challenge of diving headfirst into a project that I have no clue how to perform. Sometimes, this shines through in an upcycling project, and other times you’ll see it in the spackled holes in my walls from incorrect measurements. Actually, I most often fulfill this thrill through my role as a…
Read MoreHow These 4 Working Dads Keep Life Running In a Chaotic World
We’re all about female empowerment here at Ride the Sail Marketing. The truth is, though, we know the power of all people coming together to support one another. As a working mom, I believe that support must include all of the father and father-like figures out there hustling to keep things running smoothly at home…
Read More4 Tips to Get Social and Earn Consumer Trust
Consumers ranked social media as the least trusted source of general news and information in the 2019 Edelman Trust Barometer Report. In fact, 73% worry about false information or fake news being used as a weapon. The lack of trust in social media means marketers must constantly take a critical look at the content they’re…
Read MoreTreat Yo’self With These 5 Mental Health Apps
450 million. That’s the number of people worldwide living with a mental illness, according to the Anxiety and Depression Association of America. Four hundred and fifty million is just over 100 million more people than those currently living in the U.S. And even though it’s 2020 and we have incredible mental health resources, nearly two-thirds…
Read MoreUncover Your Work From Home Style with This Quiz
So, you’re participating in that work from home life. Whether you chose this path or you’ve been thrown into it, there are pros and cons to working remotely. Nobody understands that better than the Ride the Sail Marketing team. Each one of us has participated in the work from home lifestyle — yes, it’s a…
Read More4 Women in Business Turned Personal Battles Into Successful Companies
“You are exactly where you are” is advice I received repeatedly from the most life-changing mentor in my life, Peggy Rathfon. Whether working with her in radio advertising sales or a new role, she understood my mind never stopped wandering and wondering. Peggy immediately took me under her wing. It’s her love, guidance, and ability…
Read MoreCreativity Anxiety Is Real — Push Through It In Your Creative Career
I have anxiety. I’ve known this for years. The official diagnosis has helped me work through many fears and actions from my past. However, there’s one situation that I continue to struggle through — my work in a creative career. I’ve always discussed this particular anxiety with my fellow creatives. We could never put our…
Read MoreWhy Trust Should Be A Key Content Marketing Concern in 2020
“Do you trust me?” At nearly 30-years-old, this is still my favorite line from Aladdin. Whether escaping the reign of palace officials or going on a magic carpet ride, Jasmine always said yes with little hesitation. I imagine these two fairy tale moments as the end goal of content marketing. As marketers, we extend our…
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