Posts by Crystal DeTemple McNeel
The 6 Hidden Costs of Brand Consistency: How Misaligned Messaging Hurts
When you think “branding,” you likely picture logos, fonts, maybe the color of the button on a website, or the brand voice. Necessary to have? Sure. But true brand consistency is so much more. It is the business-wide thread that ties together marketing, sales, and customer service into one cohesive experience. And when that thread…
Read MoreTake Back Control – Harnessing the Power of Hope in 2021
Just over a year ago, we kicked off 2020 by sharing our growth here at RSM. We looked fondly back at the lessons we learned and traced the wrinkles of wisdom we acquired. It was an inspiring experience to put the obstacles we had overcome into perspective. Of course, there is no way we could…
Read MoreMake the Most of These 3 Types Of Visual Marketing
Visual marketing has taken hold of the marketing world. Be sure to weigh the pros and cons when building your marketing strategy.
Read MoreA Healthy Dose of C’s to Beat PTSD in the Workplace
June is dedicated to raising awareness about Post Traumatic Stress Disorder (PTSD), a mental health condition brought on as a result of trauma. It can affect anyone of any race, gender, or age. In fact, the National Center for PTSD has reported that between 7 and 8% of the population will experience PTSD in their…
Read MoreIt’s Not a Popularity Contest, It’s Just Good Business
The internet has exploded with viral memes about Karen, the graduated “Becky” of this millennium. Sir Mix-a-Lot innocently personified a sense of entitlement in the 90s that has somehow come to define how people respond to customer service and general business practices today. While we like to joke about oblivious Beckys judging what we pack…
Read MoreOut of Context – Let’s Get Real About Informative Intention
The internet is a powerful instrument of knowledge. Millennials are the final generation to rely solely on printed text to reinforce their point of view. When learning to order my ideas through writing — eh hem, some years ago — I had to thumb through a card catalog. Like many generations before me, I’d spend…
Read MoreYour Content Marketing Strategy Makes a Difference During a Crisis
Content marketing is the first to go when times get tough, but you could be making a big mistake. Your content makes a difference.
Read MoreRead Your Audience so They Want to Read Your Content
Content marketing feels a lot like a one-way street. You look for a gap or need and fill it with brilliant word-smithing that leads your audience to a solution. Naturally, the point is to help them land safely within your sales funnel … eventually. But the immediate goal is to establish yourself as a source…
Read MoreThe True Value of Making Your Words Count
February is traditionally the month we pay careful attention to our words. When trying to craft meaningful sentiments for those who matter most, you’ve probably reflected on a time someone paid you a compliment. Or maybe you’ve thumbed through Pinterest for the perfect quotes to pen into your Valentine’s Day cards. The truth is, it…
Read MoreGrowing Out of 2019 and Looking to the Future with RSM
Growth looks different for everyone — and it certainly feels different. For some, there are growing pains. For others, there is a beautiful metamorphosis. Others, still, take two steps back to make one giant leap forward. One thing remains the same…there is always motion. Change is not always easy to digest. But here at RSM,…
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