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Posts by Amanda Yello

5 Creative Ways to Bring Your Content Back From the Dead

If there’s one thing scarier than murderous clowns, possessed dolls, and villainous children, it’s the death of a piece of content that you poured your heart and soul into. OK, maybe it’s not quite as scary as death-by-clown, but it’s something to fear, nonetheless.  In today’s highly-saturated content landscape, it can be tricky to stay…

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How to Overcome Public Relations’ Bad Reputation

Whether you work in PR or have worked with a PR rep or company, you know all too well the negative sentiment that tends to follow the profession.  There’s no denying the public relations industry has gained a bad rap over the years. As an industry built on forming and shaping public perception, you would…

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Media Relations in the Age of Social Media: What You Need to Know

media relations

The year is 1997. You’re working as a communications specialist for an innovative HR technology company. Back then, resume scanning systems, telephone-based employee benefits programs, and onboarding via laserdisc systems were the height of innovation. There’s not yet a designated media relations position within your company, so you also serve as the media spokesperson. In…

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