Archive for May 2020
It’s Not a Popularity Contest, It’s Just Good Business
The internet has exploded with viral memes about Karen, the graduated “Becky” of this millennium. Sir Mix-a-Lot innocently personified a sense of entitlement in the 90s that has somehow come to define how people respond to customer service and general business practices today. While we like to joke about oblivious Beckys judging what we pack…
Read MoreOut of Context – Let’s Get Real About Informative Intention
The internet is a powerful instrument of knowledge. Millennials are the final generation to rely solely on printed text to reinforce their point of view. When learning to order my ideas through writing — eh hem, some years ago — I had to thumb through a card catalog. Like many generations before me, I’d spend…
Read More7 Things I Wish I Knew When I Graduated College
Spring is a time for new beginnings. Flora is coming back into bloom, baby animals, and of course, graduation season. I often find myself extra nostalgic during this time of year as I think back to my college graduation. I thought I had it all figured out. And while I was nervous about what came…
Read More4 Tips to Get Social and Earn Consumer Trust
Consumers ranked social media as the least trusted source of general news and information in the 2019 Edelman Trust Barometer Report. In fact, 73% worry about false information or fake news being used as a weapon. The lack of trust in social media means marketers must constantly take a critical look at the content they’re…
Read MoreSocial Media Messaging: Are You Sure You Are Getting It Right?
I’m not here to debate that every business could use some help right now in sales. But let’s take a look at a few that have done social media marketing during the pandemic well… and not so well.
Read MoreWhat to Do When You’ve Made a Mistake at Work
Mistakes. We all make them, unfortunately. Making mistakes at work happens to everyone, but there are some right ways and wrong ways to handle it in a professional environment. After all, your response to a mistake will be more memorable than the mistake itself. Shake it off Taylor Swift knows a thing or two about…
Read MoreTreat Yo’self With These 5 Mental Health Apps
450 million. That’s the number of people worldwide living with a mental illness, according to the Anxiety and Depression Association of America. Four hundred and fifty million is just over 100 million more people than those currently living in the U.S. And even though it’s 2020 and we have incredible mental health resources, nearly two-thirds…
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