Archive for April 2020
10 Tried-and-True PR Tips for Conducting an Interview
Storytelling and public relations go hand in hand. While PR pros spend most days pitching stories to the media on behalf of our clients, we also have to collect testimonials and quotes and write blog posts, case studies, and other materials that tell a story about an organization. As a PR pro, I’ve had many…
Read MoreUncover Your Work From Home Style with This Quiz
So, you’re participating in that work from home life. Whether you chose this path or you’ve been thrown into it, there are pros and cons to working remotely. Nobody understands that better than the Ride the Sail Marketing team. Each one of us has participated in the work from home lifestyle — yes, it’s a…
Read MoreHow to Go Green in Your Career
April 22, 2020, will mark 50 years of Earth Day. As a growing number of Americans report concern over climate change and brands become involved in the fight for sustainability, finding ways to go green is more important than ever. While you might already limit your consumption of animal products or stay away from plastic…
Read MoreMarketing in the Time of Coronavirus: 5 Things to Consider
These are chaotic times, and finding the right marketing message can sometimes feel impossible. With the coronavirus, COVID-19, upending the way we live and the way we work, it might feel impossible to focus on your marketing goals. Since the coronavirus has spread all over the world, industries and economies have been turned upside down.…
Read MoreYour Content Marketing Strategy Makes a Difference During a Crisis
Content marketing is the first to go when times get tough, but you could be making a big mistake. Your content makes a difference.
Read MoreEmpathy is the New Black
Now, more than ever before, marketers and communicators need to truly understand and identify with their customers.
Read MoreWelcome To Our Lives – Work From Home
Time has been standing still for everyone, recently, and I can’t stop nodding and laughing at this: I’ve worked from home for over 9 years. Those years have flown by. Ride the Sail Marketing (RSM) is 100% virtual. Prior to that, I worked with an amazing team (shout out to my #CRFamily, woo woo!) and…
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