Archive for March 2020
8 Types of Content You Should Be Posting on Social Media
The content grind is real. Keeping your audience engaged is no small task. For your brand to flourish, your social media content calendar needs to be packed with compelling copy, photos, graphics, video, and audio. And churning out this content shouldn’t just be done on a whim. Each piece should be carefully aligned with your…
Read More4 Women in Business Turned Personal Battles Into Successful Companies
“You are exactly where you are” is advice I received repeatedly from the most life-changing mentor in my life, Peggy Rathfon. Whether working with her in radio advertising sales or a new role, she understood my mind never stopped wandering and wondering. Peggy immediately took me under her wing. It’s her love, guidance, and ability…
Read More7 Inspirational Books to Refresh Your Perspective
Books are a great way to learn something new, escape to another world, or dig deeper into personal growth. They also offer an opportunity to step into another person’s (or character’s) shoes and learn about the world from their point of view. In recent years, I’ve made reading a habit — whether it’s flipping through…
Read MoreWhy Millennials Are Fine to Job Hop
We’ve all heard the complaints: “Millennials are ruining the economy, millennials are lazy, millennials have no loyalty” etc., etc. While it might mystify your great uncle Milford that someone under the age of 35 has already held several different positions in their career, there’s actually a good reason for millennials to move around a bit. …
Read MoreMinimalism in Marketing: The 10 Commandments of Doing More with Less
Minimalism can be seen all over the place, from Instagram feeds to billboard ads, and marketing is no exception. These 10 commandments can help you do more with less.
Read MoreWhy Podcast Advertising Might be Right for Your Marketing Plan
I have a confession: I’m a podcast addict. I not only co-host podcasts, but I also listen to podcasts all the time. My favorite part of the morning is hopping into my car and listening to my podcast friends discuss everything from pop culture, to Dungeons and Dragons, to mysterious murders. The best way to…
Read MoreRead Your Audience so They Want to Read Your Content
Content marketing feels a lot like a one-way street. You look for a gap or need and fill it with brilliant word-smithing that leads your audience to a solution. Naturally, the point is to help them land safely within your sales funnel … eventually. But the immediate goal is to establish yourself as a source…
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