Archive for November 2019
We Give Thanks for These Marketing ‘Things’
Mindfulness, awareness, thankfulness are something we strive for year-round. Yet, it’s always nice to have a dedicated pause to express thanks to coworkers, friends, your gym buddy, your barista, and… even the marketing tools that get you through the day. We’re talking about those go-to, keeps you sane, keeps you productive, self-hack marketing crutches we…
Read More3 Things to Know About the Latest Google Update
Over Veteran’s Day weekend, after a routine update to Google’s algorithm, companies from a wide range of industries started seeing their web traffic drop by 30 to 40 percent. While Google makes several updates in any given week, there appears to be no rhyme or reason why this last set of changes caused many established…
Read MoreAdvocating for Social Issues on Social Media
Did you know that millennials are impacting the method and delivery of philanthropic efforts? As opposed to fundraisers or one-off donations, they prefer to integrate the causes they care about into their daily routines and purchasing behaviors. But what does this mean for social media? Millennials (aka, me!) are more receptive to cause marketing than…
Read MoreHow to Build a Culture of Creativity in the Workplace
When it comes to marketing communications, creativity is integral to getting the job done. Creativity helps new ideas come to life, develops solutions, pushes boundaries, and finds innovative and inspiring ways to interact with audiences. But shaping a creative culture in an otherwise not-so-creative environment is no easy feat. It’s up to leadership to establish…
Read MoreBack to the Basics: Content Creation Through Preschoolers’ Eyes
Nobody ever told me I could turn writing into a career. Actually, I was watching “What Women Want” with Mel Gibson one day and fell in love with the creativity of advertising. The idea of using words to create images and connections with complete strangers — that’s what made my adrenaline pump. It’s then when…
Read MoreInfluencer Marketing 101: 8 Tips to Get Started
Can an Instagram post make your marketing strategy #blessed? That’s what plenty of marketing professionals hope when they turn to social media influencers to promote their products or services. Influencer marketing has become such a trend that it’s estimated to grow into a $5 to $10 billion industry by 2020. That’s a lot of money…
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