Archive for October 2019
Tricks for Being Better Aware of Awareness in Your Culture
When brainstorming content ideas for clients, our RSM blog or even my own musings, I often turn to ‘Awareness’ and fun holidays as inspiration. The various states of being, wellness, and passion are timely as calendar events, but they are also entirely evergreen. These are the nuances that define us, from invisible illnesses to caregiving…
Read More“You look healthy!” Is Not a Compliment: Awareness is Important
“You don’t look like a diabetic! You look healthy and fit.” “Thank you, I’m a type 1. Some of that is a bit more commonly seen in type 2. They’re very different diseases.” “Ya, but you don’t look sickly.” … This is a real-life conversation I had just last week. I wish it were the…
Read More5 Creative Ways to Bring Your Content Back From the Dead
If there’s one thing scarier than murderous clowns, possessed dolls, and villainous children, it’s the death of a piece of content that you poured your heart and soul into. OK, maybe it’s not quite as scary as death-by-clown, but it’s something to fear, nonetheless. In today’s highly-saturated content landscape, it can be tricky to stay…
Read MoreCharacteristics of a Kick-Ass Writer
Hiring a writer or content marketing team for your business is a great way to utilize your brand voice. More than putting words on the page, a really good writer will be able to embrace the personality of your brand and deliver exactly what you need. But writers — even passable ones — are a…
Read MoreHow to Relieve Stress During a Busy Season
I was sitting at my desk the other day when I looked at my to-do list, and it magically doubled in size. I soon realized a busy season was approaching, and I softly whispered to myself, “you got this.” Busy seasons can happen any time of the year and in any field — whether you…
Read MoreHow to Pick the Perfect Halloween Costume for Your Marketing Style
Halloween. It’s one of my favorite times of the year. Not because of the candy or costumes (although those are great), but more for what Halloween represents for everyone else. For most people, Halloween is the one time of year you can try out an extraordinary personality that has no place in everyday life. Want…
Read MoreBeing a Leader at Any Level
National Bosses Day, October 16, is fast approaching. It’s a great opportunity to celebrate those leading you and your company. This is also the perfect time to dive into what it means to be a good leader and learn how you can be a servant leader at any level of a company. Whether you’re an…
Read MoreSelf-care Isn’t Selfish
If you work in the communications field, you understand the extreme value placed on a steady output of anything and everything related to your role. There’s the necessity for going above and beyond and always being on. It’s no wonder we’re all stressed, sleepless, and heavily-caffeinated. This is why I’m such a strong advocate for…
Read More6 Ways to Set and Hit Your 2020 Goals Like a #LadyBoss
Female leaders made 2019 a year we can never forget. In June’s Fortune 500 list, 33 of the companies on the ranking of highest-grossing firms are being led by female CEOs for the first time ever. This all-time record is motivating. What’s even more inspiring is the number of female leaders who aren’t in the…
Read MoreHow to Know What the Heck Your Business Needs From a Writer
Knowing that you need to hire a really good freelance writer is just the first step in higher-quality content. Once you’ve finally admitted that writing is damn hard and you don’t have time to do it yourself, you need to determine exactly what you need from the wordsmith you bring on board. The talent pool…
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