Archive for August 2019
6 Marketing Office Must-Haves to Boost Creativity and Productivity
There’s little more dampening to a marketing professional’s creative mind than stress. Yet we’re inundated with stress on a daily basis. While digital has made the world of marketing more exciting than ever — it’s also created more pressure and, sometimes, frustration. Social media pop-ups, immediate and constant communication with clients, the ability to work…
Read MoreReally Good Writing Freaking Matters
In our evolving digital world, businesses are hanging more and more marketing dollars on content strategy and creation. While tons of processes move toward automation, it’s becoming increasingly necessary to hire people who can put pen to paper (or finger to key) and turn out quality words that will reach and impact your customers. You…
Read MoreThe Mental Health of Your Team: Your Most Prized Priority
I was a year into my career. I loved the fast-paced environment. The changing tasks. The close-knit team. The innovative entrepreneurs I met on a regular basis. Sure, I didn’t love editing. Sure, there were a lot of late nights… OK, nearly all of them. Sure, I constantly felt like I was juggling a sword,…
Read MoreYou Need to Get It Right in Digital Content: Here’s Why
When it comes to facts and claims, the internet is the Wild Wild West. For content marketing in most industries, there’s no governing body that’s checking if your information is actual and factual. This leads a lot of people into thinking that “it’s just a blog,” and that the facts don’t matter. But in the…
Read MoreWorking Remote and On Demand – The Breastfeeding Edition
“What is done is best to be done on both sides…and all at the same time.” Well, not really. Not if you want to do any of it well — but that’s a lesson I learned the hard way. I reentered the workforce from my full-time (and favorite) mommy gig when my youngest (of four)…
Read MoreThe End of Instagram ‘Likes’ May be Near
I double-tap Instagram. It’s by far my favorite social app. I love the visual storytelling aspect that drives individuals and brands to creatively connect with their community. I also really love cute animal photos, which seems to be a pleasant mainstay. But the days of collecting Instagram likes as a visible metric could be numbered.…
Read More4 Ways Creative Employees Can Improve Mental Well-Being
“I can’t write anymore. No. I can’t think anymore.” This is the inner-dialogue I’ve battled so hard — so many times. As a content creator, and now creative content director, I didn’t feel I had the time to feel so mentally exhausted. So, I pushed. I made myself attempt to be productive. The vicious circle…
Read More4 Super Time-Saving Social Media Tricks
“It’s not worth it to be on social media anymore.” I’ve heard this phrase over and over this year — and I get it. Between the constant algorithm changes and the risk of an out-of-context tweet tarnishing your business’s reputation, social media seems like a hassle with little ROI. Why spend hours on social media…
Read MoreLiving Out My Dreams: One Year As a Female Business Owner
As a little girl, I wanted to be a princess. Then I wanted to be a certified diabetes educator. I always liked the idea of teaching. Then I grew into wanting to be an orthopedic surgeon specializing in sports medicine. The backup plan was always to open a coffee shop, bar, and/or become a wedding…
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