Archive for April 2019
10 Things I Hate About Content Marketing
I hate keeping up with the latest trend and the way SEO makes my creativity bend. I hate corny stock photos that go on without end. I hate your desire to show up everywhere. I hate your big, flashy, stupid clickbait and the countless social media shares. I hate you so much I get writer’s…
Read MoreWinter Is Coming: The Social Media Changes Marketers Need to Know About
The long-awaited premiere of the final season of Game of Thrones finally aired Sunday. Before you leave this page, know there are no spoilers in this blog piece. I haven’t had time to watch the episode, partially because I forgot my sister’s HBO Go password, but also because there have been big changes in the…
Read MoreVisual Content – 3 Missteps Derailing Your Content Marketing Strategy
Think back to your first books — those dense board books you gnawed the corners off of. There were probably no words. But you were being exposed very early to the most prominent and effective way of engaging the human mind: visuals. Most people remember content they read better when it is accompanied by imagery.…
Read MorePutting Down Roots: Effectively Combining SEO and Content Marketing
Take a moment, think back to your longest friendship — when did you meet? Was it recess? Or a tad later in the middle school cafeteria? We all have that friend who has taken a different path since the playground, but you still smile when you think back on their friendship. Those early days, when…
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