Archive for February 2019
Crafting Meaningful Connections
Connecting with customers is about more than a click, like, or share. Those deep, quality connections are created through personalized experiences. Ones that make your customers feel cared for and noticed. Unfortunately, the first step in creating quality connections is often forgotten. Marketers too frequently jump into their strategies as though every customer is the…
Read More3 Brands that Are Killing the User-Generated Content Game
Last month, we gave you the basics on a marketing trend that is bringing brands and their customers closer together: user-generated content. (This is content that your customers create in support of and to celebrate your brand and products.) They can be photos, videos, awesome reviews — the possibilities are endless. And since the content…
Read More4 Ways Infomercial Marketing Tactics Can Improve Your Content
You’re flipping aimlessly through channels and stumble across an infomercial. There sits a doctor (or someone dressed as a doctor) intentionally angled in front of the camera to make you feel as though you’re part of an exclusive interview. You’re getting the first (and limited time only) exposure to a revolutionary weight loss pill that…
Read MoreWhy SEO and Content Creation Belong Together
Picture this. You walk into the conference room for a marketing brainstorm and see a new face at the table. Your director informs the group the CEO has hired an SEO consultant to evaluate the website, blog, video and resource content, and advertisement rankings to see what can be improved. So she’s invited the consultant…
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