Archive for January 2019
Create Emotionally Moving Content With Tips From Bentley the Wandering Bear Dog
Bentley understands emotions more than anyone I know. He’s ventured outside in the pitch black with me, walking ahead to ward off potential threats. In moments of pure anxiety, he’s laid his giant head on my lap, somehow knowing the weight would calm me. Then there was the time he first heard the cry of…
Read MoreThe Future of Marketing Is User-Generated Content, Are You Ready?
The heart of marketing has always been about understanding your audience. You’re working to learn what your target demographic is like and what their needs are so you can create content that resonates. But one of the latest marketing trends is flipping this idea on its head: user-generated content. Predicted to be one of the…
Read MoreBlogging: This Is How You’re Ruining It
I see you’ve stopped by our blog. These days, everyone has a blog. And no, I’m not being facetious. In fact, Tumblr alone reported having an astounding 441 million active blog accounts in 2018 (up from 373M the previous year). It seems a lot of people have the same idea — and that’s half the…
Read MoreContent Marketing And Digital PR Need To Be BFFs
Some things just go together. Bacon and eggs. Peanut butter and jelly. Cheese and burgers. Max and me (Marikaye). Content marketing and digital PR. OK, the last one you might not be buying. I hear you. You have digital PR efforts in your marketing strategy. And, you’ve got content marketing. They’re both such vast worlds…
Read More7 Things Every Content Marketer Needs On Their 2019 Bucket List
In August, I went to TJ Maxx on the prowl for an inspiring 2019 planner. A pink one with rose gold letters and inspirational quotes throughout caught my eye. Of course, I moved on to buy 30 other things I didn’t need. Oh, but the planner! It was blank and full of undiscovered opportunities. I…
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