Archive for November 2018
This Is Why You Need To Stop Hating On Social Media
Hey, there! It’s your old friend Social Media here. At least I hope we’re still friends, even if it’s just on Facebook. The truth is, it seems like a lot of you have been hating on me lately and it’s starting to hurt my feelings. I understand that for some of you, it’s been tough…
Read MoreVisual Content Marketing: How To Incorporate Visuals Into Your Strategy
Perry settled into a corner of the dimly-lit cafe. He worked here every day since he returned from his post-grad tour abroad. He liked to observe the locals as they came and left with their paper cups of coffee throughout the day. There was a nostalgic feel to the space that inspired his content. An…
Read MoreCustomer Marketing: Everything You Need in Your Strategy
A residual message across every company, regardless of the product or service they’re providing, is to make people happy. Sounds a bit too simplified, huh? But really think about it. Your company mission ties back to being the best at what you do. And to be the best, you have to have happy potential customers…
Read MoreMedia Relations in the Age of Social Media: What You Need to Know
The year is 1997. You’re working as a communications specialist for an innovative HR technology company. Back then, resume scanning systems, telephone-based employee benefits programs, and onboarding via laserdisc systems were the height of innovation. There’s not yet a designated media relations position within your company, so you also serve as the media spokesperson. In…
Read MoreLet’s Get Visual: The Rise of Visual Social Media
You know visuals are an important part of content marketing. So you look for the right graphs and photos to break up the copy of your blog pieces. And you always go to the best designer when you’re creating an infographic. You also know social media is one of the most effective ways to promote…
Read MoreMarketing Attribution Matters To Your Content Strategy, Here’s Why
For more than 60 years, Katharine Hepburn was considered the leading lady of Hollywood. Her fierce independence and disregard for the status quo makes her an inspiration to many. It’s no surprise she still holds the record for most won Academy Awards. Of course, her determination, intelligence, and remarkable acting skills deserve credit. But even…
Read MoreRetention Is Down And Customer Marketing Can Fix It
No one wants to ask but everyone is thinking it — whose responsibility is it to keep customers? You’re the VP of Marketing; is customer marketing where you should be spending your time? Backtrack to last year’s annual executive team to kick off the year: Your CEO sits to your left, VP of Sales to…
Read MoreWarning! Are You Committing These 5 Content Marketing Errors?
Your content marketing team has expanded. Your budget tripled. You hired more writers. The amount of content you’re producing has quadrupled. After six months of covering all the bases, from articles and webinars to videos and e-newsletters, you are left with a large selection of content. Now what? Did your webinar lead to conversions? How…
Read MoreThe What, Why, And How Of Visual Content Marketing
It was only three weeks after graduation and Perry was itching to gain some real-world experience before settling into the daily grind with the rest of the workforce. He packed up his tiny Cleveland apartment, left a key for the subletter, and caught the first red-eye flight to Munich, eager to discover the unwritten story…
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